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2021 Super Bowl Ad Round Up: Can You Say… Celebrities?
Hola Todos! This year’s Super Bowl was a socially distanced one, both in the stadium and at home. And like 9 of the previous Super Bowls, this one also featured Mr. Brady – a winner yet again. Other...
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Branding is Important: Purpose-Driven Branding is More Important
I was running though my LinkedIn feed the other day and a post on purpose-driven branding stopped me in my tracks. This is a popular conversation in my graduate digital marketing class and I’m always...
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What is Clubhouse? Is it a Useful Platform to Build a (Sports) Community?
Hola Todos! We’ve been having fun in my Digital Marketing class this spring and we often discuss (via our Topic Talks) what are… “the top 5 stories in digital?” One of my goals for this class is to...
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Do You Need Storytelling Skills? Here’s The Short-List of my Favorite...
Hola Todos! The most recent Marketing Club meeting, featuring a panel of seasoned marketing researchers, was a lively discussion centered around skill set recommendations needed for a successful...
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The Rise and Fall of the Super League: It was ALWAYS… About The Money
Hola Todos! What a wild week within the wonderful world of soccer! While there has always been talk of a “super league” throughout the years, I never thought I would see one, other than the UCL. Yet,...
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Professional Selling: Overcoming Objections and Closing Techniques
Hola Todos! It’s the end of the Spring semester, the end of our class, and the end of our professional selling journey… or is it? Multiple times this semester, I stated (strongly!) that regardless if...
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NFTs: The Dawn of the Web 3.0 Era?
Hola Todos! Question! Is the rise of NFTs the dawn of the Web 3.0 era? Gary Vaynerchuck, who has made a career of being a step or two ahead of everyone, thinks so. Recently, he made a strong argument...
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Inbox Zero: An Experiment and Other 2022 Resolutions
Hola Todos! The idea of an inbox, with ZERO emails in it, is an experiment I’ve always wanted to try. Yesterday, the experiment began… Although the thought of just deleting everything sounded great, I...
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Web 3.0: Are We Here? Yes? No? WHAT!@#$?
Hola Todos! Mid-way through 2021, I asked if we were at the dawn of the Web 3.0 era. Just because journalists and pundits were throwing terms around doesn’t mean the digital world has shifted. Without...
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Want to Learn More about NFTs, Crypto, and Web 3.0? A New Podcast!
Hola Todos! This year, one of my goals is to do a deep-dive into NFTs, yet where should one start? I’ve been picking up stuff here and there; lots of Gary Vaynerchuk podcasts as well as YouTube, but it...
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